The Guardian

I can’t do without...

A haircare range that brings the best out of curly and coily hair

Body Shop Jamaican Black Castor Oil range

From bodyshop.com

£14

When it comes to products that speak to everyone – age, skin tone, general disposition – most beauty brands put their best foot forward and keep it there. But hair care? Not so much. It’s not that it is regressive, it’s just that considering the diversity of beauty consumers, it is still surprising how few brands don’t cater for curly and/ or coily hair. The reasons, based on my observation, is that the brands don’t consider the community with non-straight hair big enough to cater to. Many that do decide to dip their toe into catering for this group, conflate curly and coily (aka Afro) hair. But these two are not the same. Additionally, when a brand hasn’t done their homework on the demographic, it becomes very obvious very quickly. So I was slightly sceptical when I came across the Body Shop’s Jamaican Castor Oil range. Castor Oil has long been used in the Black hair community as a way to improve the condition and strength of hair – the Jamaican variant being one of the most popular. And so I tried it. And wow. I was blown away. The cleansing conditioner cleanses, softens and leaves curls bouncy long after your wash. The leave-in conditioner is hydrating not heavy, and the mask is an excellent way to bring intense moisture to dry or damaged hair. I was recently asked what as a beauty editor I would buy myself. This range has just been added to my list.

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2023-03-26T07:00:00.0000000Z

2023-03-26T07:00:00.0000000Z

https://guardian.pressreader.com/article/282003266667741

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